Most of the students looking to get PPC training in Delhi have a rough idea about working of Pay Per Click. It involves promoting the brand’s presence through paid advertising on the search engines. A search engine marketing course consists of studying about PPC, Google AdWords, building, paid advertising campaigns and optimising.
Students get to learn by working on live projects and gain hands-on experience. The following are the benefits of SEM training in Delhi-
- Introduction to SEM and concepts
- Learn about Search and Display Campaigns
- Keyword bidding, managing campaign performance
- Work with Google Ad Scheduling, Ad Delivery
- Learn about Conversion Tracking, Code Tracking
Who should enrol?
The training is designed for professionals belonging to marketing, media and advertising. However, project managers, PPC and SEM professionals can also enrol in the course to sharpen their skills.
What are the prerequisites for the course?
There are no prerequisites for this course, and anyone can enrol in SEM training to become a digital marketing expert.
Curriculum-
The course gives a brief introduction about Google AdWords, Inorganic search results, PPC and keyword bidding. The students also learn about account setup in Google AdWords, the structure of AdWords account and advertising campaign types like Display and search advertising.
The benefits of SEM to business owners are mentioned below-
- It connects potential clients directly with the business and thus making it an effective method of online advertising.
- A cost-effective way of marketing and budget is decided by the advertisers.
- Most of the traffic on a website (approx. 80%) is through a search engine which shows the significance of SEM.
- SEM also provides marketers with Web Analytics, thus enabling them to improve the measurable results of a website promotion campaign.
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